THE ANT COLLECTION

WATERBERG, SOUTH AFRICA

A well known and extremely well-rated horseback safari in South Africa.

The Ant Collection – also known as Ant’s Nest and Ant’s Hill – is a unique safari experience, whether on horseback or in the game vehicle.

The Ant Collection Horseback Safaris are one of the best horse riding holidays to be had in Africa, with guests returning again and again – a true testament to how their safari lodge creates a warm feeling of welcome. Guests at Ant’s Nest and Ant’s Hill horse safaris really do become family.

Owner and operator Ant Baber dedicated 2019 to reinventing his longstanding safari lodges and horse safaris.

With an incredible new set of photography and videography Teagan Cunniffe it was time to revamp the website and infuse social with this newly reimagined brand.

THE WORK

WEB + SEO
VISUALS
BRANDING + NARRATIVE
SOCIAL STRATEGY
TARGETED CAMPAIGN

WEB

HORSE SAFARI WEBSITE

KEY OUTCOMES

*7 MONTH AVERAGE BEFORE + AFTER*

| BOUNCE RATE |

before redesign

62.31%

after redesign

0.72%

| PAGES / SESSION |

before redesign

2.27

after redesign

5.26

| KEYWORDS + PHRASES |

‘horseback safari south africa’

before redesign

Clicks – 59
Impressions – 565

after redesign

Clicks – 102
Impressions – 1,009

| KEYWORDS + PHRASES |

‘horsE RIDING safari south africa’

before redesign

Clicks – 28
Impressions – 571

after redesign

Clicks – 45
Impressions – 798

VISUALS

SAFARI PHOTOGRAPHY + VIDEOGRAPHY

| ACTIVITIES – LODGE – ACCOMMODATION – SCENERY – HORSE RIDING – DINING |

A FULL PHOTOGRAPHIC REFRESH WAS DONE FOR THE ANT COLLECTION BY TEAGAN CUNNIFFE AS WELL AS SEVERAL VIDEOS TO TELL THE STORY OF BOTH THE HORSEBACK SAFARIS AND THE LODGE ITSELF.