The Wild Co worked on-site with the Foundation and the Anti-Poaching Unit in Zimbabwe for a total of 8 weeks, over two visits. This was where our passion for really getting to know our clients (and them becoming family) was born. By spending intensive time on-the-ground with the organization or lodge or business – we bring a uniquely distinct (and authentic) perspective to our creative work. With the men who make up the Bumi Hills Foundation and Bumi Hills Anti-Poaching Unit, I became part of the unit itself. Going on investigative missions and patrols – day and night – by boat, 4×4 or on foot – being part of the APU meetings at base and with government figures – and seeing firsthand the devastating fallout from poaching – I was able to deliver narrative, design and branding solutions that came from within the organization itself.