CHIAWA SAFARIS
LOWER ZAMBEZI + SOUTH LUANGWA, ZAMBIA
THE PIONEERS OF THE LOWER ZAMBEZI, THE FAMILY-OPERATED CHIAWA SAFARIS ENCOMPASSES THE ORIGINAL CHIAWA CAMP, BACK-TO-BASICS OLD MONDORO, REFINED LUXURY AT PUKU RIDGE AND NEWLY REOPENED CHICHELE PRESIDENTIAL.
WITH AWARD-WINNIG GUIDING AT REMOTE CAMPS IN MUST-SEE LOCALES, ALL AMONGST AN UNEDITED WILDERNESS – CHIAWA SAFARIS’ COLLECTION OF CAMPS PROVIDES THE ULTIMATE ZAMBIAN SAFARI.
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NOVEMBER 2019 – PRESENT
WE HAVE VISITED THE CHIAWA CAMPS 3 TIMES FOR UPDATED MEDIA AND TARGETED CAMPAIGNS
CHIAWA CAMP | The original Lower Zambezi safari camp that started it all – Best in Africa guiding, must-do Lower Zambezi activities & simplified luxury abound in one camp.
OLD MONDORO | The back-to-basics safari camp along the Lower Zambezi far from any crowds for travelers that wish to experience a wilder yet no less comfortable safari in private surrounds.
PUKU RIDGE | Located in the South Luangwa brings incredible luxury and fresh wildlife sightings to the Chiawa Safaris’ collection of camps, providing guests with the ultimate Zambian safari itinerary.
CHICHELE PRESIDENTIAL | Reimagined and rebuilt to the of highest standards and into what is one of Africa’s most luxurious safari lodges. Its sense of location and history are incredible and is a unique offering to Zambia, providing a sanctuary to those guests who want a more contemporary and luxurious safari lodge but with a serious safari pedigree.
THE WORK
WEB REFRESH + SEO
BRANDING + NARRATIVE
DESIGN
VISUALS
TARGETED CAMPAIGN
BRANDING + NARRATIVE
DESIGN
VISUALS
TARGETED CAMPAIGN
WEB
CURRENT THEME REFRESH + SEO
KEY OUTCOMES
OUR WORK HERE WAS DONE WITHIN THE CURRENT DESIGN THAT WAS CREATED BY ANOTHER COMPANY. HOWEVER, THE CLIENT WASN’T SATISFIED WITH THE FINAL PRODUCT. LACK OF USP + STRONG BRANDING, AESTHETICALLY MESSY AND NOT INTUITIVE, AND MANY MISSING OR BROKEN LINKS AS WELL AS A BUSY + OVERWHELMING MENU AND UI. WE ARE IN TH PROCESS OF REFRESHING ALL CONTENT, IMPLEMENTING STRONG SEO ON IDENTIFIED PAGES, AND STREAMLINING THE ENTIRE SITE – AS WELL AS CUSTOM BUILDING A BRAND NEW HOME PAGE.
Just one month after refresh, these were the updated statistics.
| BOUNCE RATE |
before refresh
40.58%
after refresh
1.44%
| KEY METRICS |
page views
+ 151%
session duration
+ 37%
pages/session
+ 97%
new users
+ 33%
BRANDING + NARRATIVE
FONTS | USP | MESSAGING
FONTS
NAVIGATION
MONTSERRAT (600)
OPEN SANS (300)
BODY
Mukta (300)
HEADINGS
OPEN SANS (100)
ACCENT USP
GRAPHIC DESIGN
IDENTITY | MAPS | ADVERTS | INFORMATIONAL
IDENTITY + ADVERTS
CUSTOM DRAWN MAPS
SAFARI VISUALS
PHOTO + VIDEO
| ACTIVITIES – LODGE – ACCOMMODATION – SCENERY – LIFESTYLE – DINING |
A FULL PHOTOGRAPHIC REFRESH WAS DONE FOR THE CHIAWA SAFARIS BY TEAGAN CUNNIFFE AS WELL AS SEVERAL VIDEOS TO TELL THE STORY OF EACH OF THE THREE CAMPS.
THE CHIAWA SAFARIS LIBRARY OF MARKETING VIDEOS
TARGETED CAMPAIGN
DELIVERABLES
20 DAY SOCIAL CAMPAIGN
20 DAY SOCIAL CAMPAIGN
IMPRESSIONS |POSTS|
76,566 (+3,320% )
76,566 (+3,320% )
IMPRESSIONS |STORIES|
40,671
40,671
REACH |POSTS|
21,630 (+4,602%)
21,630 (+4,602%)
COMPLETION RATE |STORIES|
95%
95%
WEBSITE CONTACT PAGE VISITS
293 (+229%)
293 (+229%)
# OF WEBSITE VISITORS FROM SOCIAL
245 (+1,341%)
245 (+1,341%)
POST ENGAGEMENT
4,282 (+4,017%)
4,282 (+4,017%)
PAGE LIKES
146 (+217%)
146 (+217%)
POST REACH
6,371 (+136%)
6,371 (+136%)
POST COMMENTS
131 (+1,355%)
131 (+1,355%)
POST SHARES
56 (+833%)
56 (+833%)
POST LIKES
1,411 (+1,243%)
1,411 (+1,243%)