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    CHIAWA SAFARIS

    LOWER ZAMBEZI + SOUTH LUANGWA, ZAMBIA

    THE PIONEERS OF THE LOWER ZAMBEZI, THE FAMILY-OPERATED CHIAWA SAFARIS ENCOMPASSES THE ORIGINAL CHIAWA CAMP, BACK-TO-BASICS OLD MONDORO, AND NEWLY OPENED LUXURY AT PUKU RIDGE.

    WITH AWARD-WINNIG GUIDING AT REMOTE CAMPS IN MUST-SEE LOCALES, ALL AMONGST AN UNEDITED WILDERNESS – CHIAWA SAFARIS’ COLLECTION OF CAMPS PROVIDES THE ULTIMATE ZAMBIAN SAFARI.

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    NOVEMBER 2019 + ONGOING | 3 WEEKS ONSITE IN ZAMBIA  |
    CHIAWA CAMP | The original Lower Zambezi safari camp that started it all – Best in Africa guiding, must-do Lower Zambezi activities & simplified luxury abound in one camp.

    OLD MONDORO | The back-to-basics safari camp along the Lower Zambezi far from any crowds for travelers that wish to experience a wilder yet no less comfortable safari in private surrounds.

    PUKU RIDGE | The newest addition located in the South Luangwa brings incredible luxury and fresh wildlife sightings to the Chiawa Safaris’ collection of camps, providing guests with the ultimate Zambian safari itinerary.

    THE WORK

    WEB REFRESH + SEO
    BRANDING + NARRATIVE
    DESIGN
    VISUALS
    TARGETED CAMPAIGN

    WEB

    CURRENT THEME REFRESH + SEO

    KEY OUTCOMES
    *1 MONTH COMPARISON – REFRESH IS ONLY 35% COMPLETE AT THIS STAGE + ONGOING*
    OUR WORK HERE WAS DONE WITHIN THE CURRENT DESIGN THAT WAS CREATED BY ANOTHER COMPANY JUST LAST YEAR. THE CLIENT WASN’T SATISFIED WITH THE FINAL PRODUCT (LACK OF USP + STRONG BRANDING, AESTHETICALLY MESSY AND NOT INTUITIVE, AND MANY MISSING OR BROKEN LINKS AS WELL AS A BUSY + OVERWHELMING MENU AND UI. WE ARE IN TH PROCESS OF REFRESHING ALL CONTENT, IMPLEMENTING STRONG SEO ON IDENTIFIED PAGES, AND STREAMLINING THE ENTIRE SITE – AS WELL AS CUSTOM BUILDING A BRAND NEW HOME PAGE.
    | BOUNCE RATE |
    before refresh

    40.58%

    after refresh

    1.44%

    | KEY METRICS |
    page views
    + 151% 
    session duration
    + 37%
    pages/session
    + 97% 
    new users
    + 33%

    BRANDING + NARRATIVE

    FONTS | USP | MESSAGING
    FONTS
    NAVIGATION
    MONTSERRAT (600)
    OPEN SANS (300)
    BODY
    Mukta (300)
    HEADINGS
    OPEN SANS (100)
    ACCENT USP

    DESIGN

    IDENTITY | MAPS | ADVERTS | INFORMATIONAL
    IDENTITY + ADVERTS
    CUSTOM DRAWN MAPS

    VISUALS

    PHOTO + VIDEO

    | ACTIVITIES – LODGE – ACCOMMODATION – SCENERY – LIFESTYLE – DINING |

    A FULL PHOTOGRAPHIC REFRESH WAS DONE FOR THE CHIAWA SAFARIS BY TEAGAN CUNNIFFE AS WELL AS SEVERAL VIDEOS TO TELL THE STORY OF EACH OF THE THREE CAMPS.

    TARGETED CAMPAIGN

    DELIVERABLES

    20 DAY SOCIAL CAMPAIGN

    20 DAY SOCIAL CAMPAIGN

    INSTAGRAM

    25 FEED POSTS - 58 STORIES

    IMPRESSIONS |POSTS|
    76,566 (+3,320% )
    IMPRESSIONS |STORIES|
    40,671
    REACH |POSTS|
    21,630 (+4,602%)
    COMPLETION RATE |STORIES|
    95%
    WEBSITE CONTACT PAGE VISITS
    293 (+229%)
    # OF WEBSITE VISITORS FROM SOCIAL
    245 (+1,341%)
    FACEBOOK

    17 POSTS - DIRECT INSTAGRAM FEED ONLY

    POST ENGAGEMENT
    4,282 (+4,017%)
    PAGE LIKES
    146 (+217%)
    POST REACH
    6,371 (+136%)
    POST COMMENTS
    131 (+1,355%)
    POST SHARES
    56 (+833%)
    POST LIKES
    1,411 (+1,243%)