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Discover Zambia

DISCOVER ZAMBIA

ZAMBIA

DISCOVER ZAMBIA AIMS TO CONNECT THE INTERNATIONAL AND LOCAL TRAVEL COMMUNITY TO ZAMBIA’S BEAUTY THROUGH PROMOTION AND CHAMPIONING OF THE COUNTRY’S TOURISM INDUSTRY AND WILDLIFE CONSERVATION EFFORTS.

Discover Zambia wants to inspire and educate, by unifying resources that will help them build an exceptional tourism-focused website and develop an engaging app that showcases Zambia’s beauty.

Already a big hitter on Instagram, founder Chilalo got in touch with us to start discussing a website development project that would take their business of promoting Zambia to the next level. This project has been in the works for some time now and we are super excited to have begun the initial stages of creative direction – brand focus and messaging strategy – and starting to explore the best way to develop the website that Discover Zambia needs now – and in the future.

For now, we’ve built them a campaign microsite to aid in their promotional + fundraising efforts.

THE WORK

CAMPAIGN MICROSITE
BRANDING
CREATIVE STRATEGY

WEB

CAMPAIGN MICROSITE

BRANDING

FONTS | USP | MESSAGING
FONTS
HEADINGS
BODY
DOSIS (400)
Abel (300)