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    LEWA WILDERNESS

    LEWA CONSERVANCY, KENYA
    One of Kenya’s oldest and most private safari ventures. This place is as much a home as it is a truly unique and personal safari experience.
    The Craig family of Lewa Wilderness, has passed down from one generation to the next a distinct passion for wildlife, conservation and tourism, and they proudly continue to run Lewa Wilderness lodge.

    Lewa Wilderness is more than just the game drive, urging guests to explore the conservancy in unique ways – from the back of a horse (or even a camel!), walking and fly camping, and unforgettable flights in the famed yellow open-cockpit Waco.

    THE WORK

    WEB + SEO
    VISUALS
    BRANDING + NARRATIVE
    MINI CAMPAIGN

    WEB

    FULL REDESIGN + SEO
    KEY OUTCOMES
    3 MONTHS AFTER LAUNCH COMPARED TO PREVIOUS 3 MONTHS.
    THE CLIENT CAME TO US WITH A STRONG DESIRE FOR THE WEBSITE TO MATCH THE PRODUCT, FEELING THAT THEIR CURRENT WEBSITE CAME ACROSS AS BUDGET AND WITHOUT A SENSE OF PLACE – WHEREAS THEY’RE SELLING A HIGHER END PRODUCT WITH AN INCREDIBLY WARM AND WELCOMING LODGE AND EXPERIENCE. A SITE VISIT OF 5 DAYS AT THE LODGE IN KENYA, WHERE I IMMERSED MYSELF IN ALL OF THE THE EXPERIENCES AVAILABLE TO GUESTS, GAVE ME THE DEEP KNOWLEDGE OF THE PROUCT NEEDED TO CREATE A WEBSITE THAT FELT AS IF IT CAME FROM THE OWNERS THEMSELVES.
    | BOUNCE RATE |
    before refresh

    52.44%

    after refresh

    1.55%

    | KEY METRICS |
    page views
    + 53%
    pages/session [mobile]
    + 180%
    pages/session [desktop]
    + 48%
    organic search traffic
    + 18.45%

    VISUALS

    PHOTOGRAPHY REFRESH

    | LODGE – ACCOMMODATION – ACTIVITIES – SCENERY – HORSE RIDING – DINING |

    A PHOTOGRAPHIC REFRESH WAS DONE FOR LEWA WILDERNESS BY TEAGAN CUNNIFFE TO TAKE THEIR VISUAL STORYTELLING UP TO A WHOLE OTHER LEVEL.

    BRANDING + NARRATIVE

    COLORS | FONTS | USP | MESSAGING
    COLORS
    MAASAI RED #701012  | PRIMARY ACCENT |
    KHAKI GREEN #AAA58B | SECONDARY ACCENT |
    ARMY GREEN #646537
    FOLIAGE GOLD #D4BA00
    SUNSET BLUE #696E9D
    FONTS
    NAVIGATION
    HEADINGS

    OPEN SANS (100) 

    bellefair (100)

    BODY
    ACCENT USP
    Open Sans (100)
    homemade apple (100)

    TARGETED CAMPAIGN

    2019 GAME CENSUS SAFARI
    DELIVERABLES
    4 DAY SOCIAL CAMPAIGN

    4 DAY SOCIAL CAMPAIGN

    INSTAGRAM

    4 FEED POSTS - 58 STORIES

    WEBSITE CLICKS
    23 (+665% )
    PROFILE VIEWS
    403 (+114%)
    IMPRESSIONS |POSTS+STORIES|
    94,105 (+950%)
    AVG. LIKES RECEIVED
    290 (+18.43%)
    AVG IMPRESSIONS |STORIES|
    719 (+100%)
    REPLIES |STORIES|
    59 (+1,080%)

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