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MAASAI WILDERNESS

CHYULU HILLS, KENYA

LOCATED IN THE CHYULU HILLS OF KENYA, THIS ORGANIZATION IS IN AN IMPORTANT WILDLIFE AND WILDERNESS CORRIDOR WITHIN THE GREATER AMBOSELI-TSAVO ECOSYSTEM.

when
JANUARY – APRIL 2016 | 8 WEEKS ONSITE IN KENYA + 8 WEEKS OFF-SITE |
The Maasai Wilderness Conservation Trust implements uniquely positioned programs (in Conservation, Education, Health and Ecotourism) aimed at encouraging the local Maasai that the protection of wildlife and wilderness is an economically ideal choice – that wildlife and wilderness are more valuable intact than destroyed.

On-the-ground I was able to immerse myself in the Trust, its dedicated and passionate people, the exceptionally varied environment and challenges, and the unbelievably welcoming local Maasai.

THE WORK

WEB REDESIGN
BRANDING
CAMPAIGN MICROSITE

WEB

FULL REDESIGN

BRANDING

FONTS | MESSAGING
FONTS
HEADINGS
BODY
HIND (400)
Hind (400)

MICROSITE

EVENT CAMPAIGN
#KEEPKENYAWILD
THIS YEARLY FUNDRAISING EVENT NEEDED A REBRAND TO MATCH IT’S HIGH-QUALITY AND CELEBRITY-BACKING. THE WILD CO CAME UP WITH A DEDICATED HASHTAG AND DOMAIN, AND BUILT A LANDING PAGE TO TELL THE EVENT STORY AND GATHER NEW RUNNERS, BACKERS AND FOLLOWERS.