LOCATED IN THE CHYULU HILLS OF KENYA, THIS ORGANIZATION IS IN AN IMPORTANT WILDLIFE AND WILDERNESS CORRIDOR WITHIN THE GREATER AMBOSELI-TSAVO ECOSYSTEM.
JANUARY – APRIL 2016
| 8 WEEKS ONSITE IN KENYA + 8 WEEKS OFF-SITE |
The Maasai Wilderness Conservation Trust implements uniquely positioned programs (in Conservation, Education, Health and Ecotourism) aimed at encouraging the local Maasai that the protection of wildlife and wilderness is an economically ideal choice – that wildlife and wilderness are more valuable intact than destroyed.
On-the-ground I was able to immerse myself in the Trust, its dedicated and passionate people, the exceptionally varied environment and challenges, and the unbelievably welcoming local Maasai.
THIS YEARLY FUNDRAISING EVENT NEEDED A REBRAND TO MATCH IT’S HIGH-QUALITY AND CELEBRITY-BACKING. THE WILD CO CAME UP WITH A DEDICATED HASHTAG AND DOMAIN, AND BUILT A LANDING PAGE TO TELL THE EVENT STORY AND GATHER NEW RUNNERS, BACKERS AND FOLLOWERS.