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    Sotheby's Nicaragua International Luxury Realty

    SOTHEBY'S

    NICARAGUA

    SERVING THE INTERNATIONAL LUXURY REALTY MARKET IN NICARAGUA, FROM ONE OF THE WORLD’S MOST TRUSTED BRANDS FOR THE DISCERNING HOME BUYER.

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    NOVEMBER 2017 | 10 MONTHS SPENT IN NICARAGUA ON MULTIPLE PROJECTS |
    Working together with Nicaragua Sotheby’s CEO Trevor Barran, we created a fresh messaging and brand strategy for a world-renowned company that needed to mold to the buyer demographic for Nicaragua. A custom website design from the ground up transferred an outdated website that was not turning visitors into buyers.

    THE WORK

    WEB + SEO
    DESIGN

    WEB

    CUSTOM WEBSITE + SEO
    SCOPE

    Full website redesign – new custom design of an online residential realty provider with home sale listings, full copy rewrite, implemented ADVANCED SEO, no paid advertising used. POST-REDESIGN RELEASE SAW 75% OF TOTAL USERS AS NEW USERS AND ORGANIC TRAFFIC PROVIDING 59% OF TOTAL TRAFFIC. ENHANCED COMPARATIVE STATISTICS BELOW.

    | first month of release |
    SESSIONS |TOTAL # OF WEBSITE VISITS|
    INCREASED 1,122%
    ORGANIC VISITORS
    INCREASED 1,610%
    PAGE VIEWS
    INCREASED 1,398%
    | six months after release |
    SESSIONS |TOTAL # OF WEBSITE VISITS|
    INCREASED 2,806%
    ORGANIC VISITORS
    INCREASED 5,802%
    PAGE VIEWS
    INCREASED 2,986%

    DESIGN

    ADVERTISEMENTS | EMAIL MARKETING
    ADVERTS

    MAGAZINE ADVERT FOR UNITED AIRLINES ‘RHAPSODY’.

    INTERESTED BUYER TOUR PACKAGE FOR NICARAGUAN LUXURY PROPERTIES.

    EMAIL MARKETING

    NEW EMAIL MARKETING DESIGN CARRYING OVER ENHANCED BRANDING AND MESSAGING EFFORTS.