SOTHEBY'S
NICARAGUA
SERVING THE INTERNATIONAL LUXURY REALTY MARKET IN NICARAGUA, FROM ONE OF THE WORLD’S MOST TRUSTED BRANDS FOR THE DISCERNING HOME BUYER.
when
NOVEMBER 2017
| 10 MONTHS SPENT IN NICARAGUA ON MULTIPLE PROJECTS |
Working together with Nicaragua Sotheby’s CEO Trevor Barran, we created a fresh messaging and brand strategy for a world-renowned company that needed to mold to the buyer demographic for Nicaragua. A custom website design from the ground up transferred an outdated website that was not turning visitors into buyers.
THE WORK
WEB + SEO
DESIGN
DESIGN
WEB
CUSTOM WEBSITE + SEO
SCOPE
Full website redesign – new custom design of an online residential realty provider with home sale listings, full copy rewrite, implemented ADVANCED SEO, no paid advertising used. POST-REDESIGN RELEASE SAW 75% OF TOTAL USERS AS NEW USERS AND ORGANIC TRAFFIC PROVIDING 59% OF TOTAL TRAFFIC. ENHANCED COMPARATIVE STATISTICS BELOW.
| first month of release |
SESSIONS |TOTAL # OF WEBSITE VISITS|
INCREASED 1,122%
INCREASED 1,122%
ORGANIC VISITORS
INCREASED 1,610%
INCREASED 1,610%
PAGE VIEWS
INCREASED 1,398%
INCREASED 1,398%
| six months after release |
SESSIONS |TOTAL # OF WEBSITE VISITS|
INCREASED 2,806%
INCREASED 2,806%
ORGANIC VISITORS
INCREASED 5,802%
INCREASED 5,802%
PAGE VIEWS
INCREASED 2,986%
INCREASED 2,986%
DESIGN
ADVERTISEMENTS | EMAIL MARKETING
ADVERTS
MAGAZINE ADVERT FOR UNITED AIRLINES ‘RHAPSODY’.
INTERESTED BUYER TOUR PACKAGE FOR NICARAGUAN LUXURY PROPERTIES.
EMAIL MARKETING
NEW EMAIL MARKETING DESIGN CARRYING OVER ENHANCED BRANDING AND MESSAGING EFFORTS.