SAFARI & COMPANY
TORONTO, CANADA
The right travel designer makes for a seamless African safari experience.
African travel specialists in every aspect, all the while expanding our horizons to other hard-to-reach places.
Owner Michael Haines was raised and schooled in Zimbabwe. Mike has expertly guided safaris to Zimbabwe, Zambia, Namibia, South Africa, Tanzania, Kenya, Botswana, Zanzibar Island and Rwanda.
Mike knows Africa..
when
SEPTEMBER 2024
SAFARI & COMPANY WAS AFTER A MASSIVE REFRESH AND SEO-FOCUSED CONTENT.
THE WORK
WEB REFRESH + SEO
BRANDING + NARRATIVE
COPY EDITING
WEB
FULL REBUILD + SEO
KEY OUTCOMES
OUR WORK HERE WAS DONE WITHIN THE CURRENT DESIGN THAT WAS CREATED BY ANOTHER COMPANY. HOWEVER, THE CLIENT WASN’T SATISFIED WITH THE FINAL PRODUCT. LACK OF USP + STRONG BRANDING, AESTHETICALLY MESSY AND NOT INTUITIVE, AND MANY MISSING OR BROKEN LINKS AS WELL AS A BUSY + OVERWHELMING MENU AND UI. WE ARE IN TH PROCESS OF REFRESHING ALL CONTENT, IMPLEMENTING STRONG SEO ON IDENTIFIED PAGES, AND STREAMLINING THE ENTIRE SITE – AS WELL AS CUSTOM BUILDING A BRAND NEW HOME PAGE.
Just one month after refresh, these were the updated statistics.
| BOUNCE RATE |
before refresh
40.58%
after refresh
1.44%
| KEY METRICS |
page views
+ 151%
session duration
+ 37%
pages/session
+ 97%
new users
+ 33%
BEFORE & AFTER
BRANDING + NARRATIVE
FONTS | USP | MESSAGING
FONTS
BODY
Niramit (200)
HEADINGS
NEWSREADER (300)