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THE ANT COLLECTION

WATERBERG, SOUTH AFRICA

A well known and extremely well-rated horse safari in South Africa.

The Ant Collection – also known as Ant’s Nest and Ant’s Hill –
is a unique safari experience, whether on horseback or in the game vehicle.

The Ant Collection Horseback Safaris are one of the best horse riding holidays to be had in Africa, with guests returning again and again – a true testament to how their safari lodge creates a warm feeling of welcome. Guests at Ant’s Nest and Ant’s Hill horse safaris really do become family.

Owner and operator Ant Baber dedicated 2019 to reinventing his longstanding safari lodges and horse safaris.

With an incredible new set of photography and videography from the talented Teagan Cunniffe via her horse safari media company – Cross The Lands – it was time to revamp the website and infuse social with this newly reimagined brand.

THE WORK

WEB + SEO
VISUALS
BRANDING + NARRATIVE
SOCIAL STRATEGY
TARGETED CAMPAIGN

WEB

FULL REDESIGN + SEO
KEY OUTCOMES
*7 MONTH AVERAGE BEFORE + AFTER*
| BOUNCE RATE |
before redesign

62.31%

after redesign

0.72%

| PAGES / SESSION |
before redesign

2.27

after redesign

5.26

| KEYWORDS + PHRASES |
‘horseback safari south africa’
before redesign
Clicks – 59
Impressions – 565
after redesign
Clicks – 102
Impressions – 1,009
| KEYWORDS + PHRASES |
‘horsE RIDING safari south africa’
before redesign
Clicks – 28
Impressions – 571
after redesign
Clicks – 45
Impressions – 798

VISUALS

PHOTO + VIDEO
Ant's Nest Ant's Hill Horseback Safaris
The Ant Collection Horse Safari
The Ant Collection Horse Safari
The Ant Collection Horse Safari
The Ant Collection Horse Safari
The Ant Collection Horse Safari
The Ant Collection Horse Safari

| ACTIVITIES – LODGE – ACCOMMODATION – SCENERY – HORSE RIDING – DINING |

A FULL PHOTOGRAPHIC REFRESH WAS DONE FOR THE ANT COLLECTION BY TEAGAN CUNNIFFE AS WELL AS SEVERAL VIDEOS TO TELL THE STORY OF BOTH THE HORSEBACK SAFARIS AND THE LODGE ITSELF.

BRANDING + NARRATIVE

COLORS | FONTS | USP | MESSAGING
COLORS
MID-GREEN #62733D  | PRIMARY ACCENT |
GOLD #D19300 | SECONDARY ACCENT |
GREY BLACK #383838  | FONT |
YELLOW #D1B927
DARK GREEN #3A401E
FONTS
NAVIGATION + PAGE HEADERS
JOSEFIN SANS (600)
JULIUS SANS (400)
BODY
Lato (300)
HEADINGS
UNNA (400)
ACCENT USP
Mark Script (400)

SOCIAL STRATEGY

6 MONTH TAKEOVER
INSTAGRAM

@ANTSNEST.ANTSHILL

KEY OUTCOMES
*6 MONTH AVERAGE BEFORE + DURING*
IMPRESSIONS
1,240% INCREASE
AVG ENGAGEMENT
75% INCREASE
PROFILE VIEWS
240% INCREASE
REACH
1,198% INCREASE
AVG LIKES
1,500% INCREASE
POST SAVES
800% INCREASE
% OF WEBSITE VISITORS ORIGINATING FROM SOCIAL MEDIA
41.07% AVG
# OF WEBSITE VISITORS FROM SOCIAL ACQUISITION
9,294 OVER 6 MONTHS

TARGETED CAMPAIGN

2019 GAME CENSUS SAFARI
DELIVERABLES
PHOTO + VIDEO | 9 DAY SOCIAL CAMPAIGN
VISUALS – PHOTOGRAPHIC + EVENT VIDEO
9 DAY SOCIAL CAMPAIGN
INSTAGRAM

7 FEED POSTS - 66 STORIES

IMPRESSIONS |POSTS|
57,734 (+1,836% )
AVG ENGAGEMENT
18.10% (+143%)
REACH |POSTS+STORIES|
47,741 (+2,968%)
TOTAL SHARES |POSTS+STORIES)
109 (+3,533%)
PROFILE VIEWS
780 (+530%)
# OF WEBSITE VISITORS FROM SOCIAL
1,689 DURING MONTH OF CAMPAIGN

323

342

293

271

543

308

FACEBOOK

POST FEED AUTOMATICALLY FROM INSTAGRAM - NO DEDICATED MANAGEMENT

IMPRESSIONS
182,956 (+174%)
PAGE ENGAGEMENT
9,048 (+182%)
REACH
126,499 (+149%)
TOTAL REACTIONS
3,309 (+1,086%)
TOTAL SHARES
140 (+324%)
TOTAL COMMENTS
137 (+705%)