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    THE ANT COLLECTION

    WATERBERG, SOUTH AFRICA

    A well known and extremely well-rated horse safari in South Africa.

    The Ant Collection – also known as Ant’s Nest and Ant’s Hill –
    is a unique safari experience, whether on horseback or in the game vehicle.

    The Ant Collection Horseback Safaris are one of the best horse riding holidays to be had in Africa, with guests returning again and again – a true testament to how their safari lodge creates a warm feeling of welcome. Guests at Ant’s Nest and Ant’s Hill horse safaris really do become family.

    Owner and operator Ant Baber dedicated 2019 to reinventing his longstanding safari lodges and horse safaris.

    With an incredible new set of photography and videography from the talented Teagan Cunniffe via her horse safari media company – Cross The Lands – it was time to revamp the website and infuse social with this newly reimagined brand.

    THE WORK

    WEB + SEO
    VISUALS
    BRANDING + NARRATIVE
    SOCIAL STRATEGY
    TARGETED CAMPAIGN

    WEB

    FULL REDESIGN + SEO
    KEY OUTCOMES
    *7 MONTH AVERAGE BEFORE + AFTER*
    | BOUNCE RATE |
    before redesign

    62.31%

    after redesign

    0.72%

    | PAGES / SESSION |
    before redesign

    2.27

    after redesign

    5.26

    | KEYWORDS + PHRASES |
    ‘horseback safari south africa’
    before redesign
    Clicks – 59
    Impressions – 565
    after redesign
    Clicks – 102
    Impressions – 1,009
    | KEYWORDS + PHRASES |
    ‘horsE RIDING safari south africa’
    before redesign
    Clicks – 28
    Impressions – 571
    after redesign
    Clicks – 45
    Impressions – 798

    VISUALS

    PHOTO + VIDEO
    Ant's Nest Ant's Hill Horseback Safaris
    The Ant Collection Horse Safari
    The Ant Collection Horse Safari
    The Ant Collection Horse Safari
    The Ant Collection Horse Safari
    The Ant Collection Horse Safari
    The Ant Collection Horse Safari

    | ACTIVITIES – LODGE – ACCOMMODATION – SCENERY – HORSE RIDING – DINING |

    A FULL PHOTOGRAPHIC REFRESH WAS DONE FOR THE ANT COLLECTION BY TEAGAN CUNNIFFE AS WELL AS SEVERAL VIDEOS TO TELL THE STORY OF BOTH THE HORSEBACK SAFARIS AND THE LODGE ITSELF.

    BRANDING + NARRATIVE

    COLORS | FONTS | USP | MESSAGING
    COLORS
    MID-GREEN #62733D  | PRIMARY ACCENT |
    GOLD #D19300 | SECONDARY ACCENT |
    GREY BLACK #383838  | FONT |
    YELLOW #D1B927
    DARK GREEN #3A401E
    FONTS
    NAVIGATION + PAGE HEADERS
    JOSEFIN SANS (600)
    JULIUS SANS (400)
    BODY
    Lato (300)
    HEADINGS
    UNNA (400)
    ACCENT USP
    Mark Script (400)

    SOCIAL STRATEGY

    6 MONTH TAKEOVER
    INSTAGRAM

    @ANTSNEST.ANTSHILL

    KEY OUTCOMES
    *6 MONTH AVERAGE BEFORE + DURING*
    IMPRESSIONS
    1,240% INCREASE
    AVG ENGAGEMENT
    75% INCREASE
    PROFILE VIEWS
    240% INCREASE
    REACH
    1,198% INCREASE
    AVG LIKES
    1,500% INCREASE
    POST SAVES
    800% INCREASE
    % OF WEBSITE VISITORS ORIGINATING FROM SOCIAL MEDIA
    41.07% AVG
    # OF WEBSITE VISITORS FROM SOCIAL ACQUISITION
    9,294 OVER 6 MONTHS

    TARGETED CAMPAIGN

    2019 GAME CENSUS SAFARI
    DELIVERABLES
    PHOTO + VIDEO | 9 DAY SOCIAL CAMPAIGN
    VISUALS – PHOTOGRAPHIC + EVENT VIDEO
    9 DAY SOCIAL CAMPAIGN
    INSTAGRAM

    7 FEED POSTS - 66 STORIES

    IMPRESSIONS |POSTS|
    57,734 (+1,836% )
    AVG ENGAGEMENT
    18.10% (+143%)
    REACH |POSTS+STORIES|
    47,741 (+2,968%)
    TOTAL SHARES |POSTS+STORIES)
    109 (+3,533%)
    PROFILE VIEWS
    780 (+530%)
    # OF WEBSITE VISITORS FROM SOCIAL
    1,689 DURING MONTH OF CAMPAIGN

    323

    342

    293

    271

    543

    308

    FACEBOOK

    POST FEED AUTOMATICALLY FROM INSTAGRAM - NO DEDICATED MANAGEMENT

    IMPRESSIONS
    182,956 (+174%)
    PAGE ENGAGEMENT
    9,048 (+182%)
    REACH
    126,499 (+149%)
    TOTAL REACTIONS
    3,309 (+1,086%)
    TOTAL SHARES
    140 (+324%)
    TOTAL COMMENTS
    137 (+705%)