content marketing is the heavyweight SEO addition must-have.
ATTRACT, ENGAGE + CONVERT
| content marketing (‘inbound marketing’) is the soft-sell method of customer acquisition that every business needs |
CONNECT WITH YOUR CUSTOMERS.
Content marketing, or inbound marketing, is simply about creating unique and helpful content that on its own can attract customers and generate sales. With clear messaging and storytelling, we can powerfully (yet subtly) attract and engage your audience.
When building relationships with your customers, it’s important to not always be ‘actively’ selling. And to rather provide interesting, entertaining and/or beneficial content that your customer finds valuable – and where ‘selling’ becomes secondary and less obvious of an outcome. Content marketing is all about the soft-sell.
Your hotel or safari business isn’t just about selling bed nights. It should also be seen as a place of knowledge and expertise – a go-to resource for anything and everything relevant to your business.
Small businesses that blog get 126% more lead growth than those that don’t.
GENERATE HIGH-QUALITY LEADS.
Creating content that genuinely appeals to your target audience’s desires for the holiday, safari or travel activity of their dreams, attracts customers that are ready to book. The right content attracts visitors to your website in a variety of ways (through search, social sharing, and email), engages them and gently pushes them in the direction of filling out that initial contact form or picking up the phone. Then it’s up to your guest experience team to convert and close!
How do you know what content will resonate with your audience? We’ll perform an audit of your business, develop clear buyer personas and the specific journeys they take to find, engage and book with you. An effective content marketing strategy and calendar will be developed, to ensure maximum ROI.
. . . AND CONVERT THEM INTO CUSTOMERS.
Inbound marketing methods generate leads that cost an average of 62% less than leads generated via outbound methods.
CONTENT SERVICES
- BLOGGING (EVERGREEN, VALUABLE + SHAREABLE)
- EMAIL MARKETING CREATION + MANAGEMENT
- COPYWRITING FOR HUMANS (+ GOOGLE!)
- CAMPAIGNS FOR SOCIAL + SALES
- LANDING PAGES FOR CAMPAIGN CONVERSION
- BUILD IN HIGH-QUALITY LINKS + REFERRALS
- VLOGGING + VIDEO MARKETING
- INTERACTIVE SOCIAL MEDIA MARKETING
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
BRINGING CUSTOMERS TO YOU.
Good content marketing is worth its weight in gold. Appeal to your prospective guest’s wants and needs with engaging content, and you’ll attract the right website visitors who are ready to book their dream safari or holiday with you.
It’s hard to run your business AND market it well at the same time. Thinking of and creating a consistent and valuable stream of content is extremely time-consuming. It takes hours of research, writing, editing, re-writing, optimizing and managing.
Our travel content marketing experts work with you to authentically tell the story of your safari, hotel or travel brand, through a variety of inbound marketing methods. The right content works long-term too and a single blog post that costs $200 can return several bookings in just the first few months. And with blog posts continuing to drive traffic and generate impressions up to 700 days after they go live – you could be looking at an incredible Return On Investment.
80% of average traffic on blogs is made up of new visitors.
GO FURTHER WITH THESE VALUE-ADDED CONTENT MARKETING SERVICES
A good content marketing strategy encompasses several different content creation and management methods. We don’t have one-size-fits-all here.
We offer custom content solutions based on what we think your business will benefit from most and receive the greatest ROI for your investment.
Stunning landing pages on your website have one goal and provide high-level leads and conversions. These are perfect for specific campaigns promoted on social, PPC and email newsletters. Want to push seasonal safari offers, last minute deals or newly added activities? Make sure your prospective customers are sent to a page that converts them into paying customers.
Email marketing is the second best channel for high-value leads. Email generates $42 for every $1 spent, a 4,200% ROI. Learn more about our email marketing services and packages here.
Make sure your safari and hotel papers not only provide the important information for incoming guests (and the agents sending you clients) but present it beautifully and intuitively. Even your indemnity doesn’t need to be a bore. We use our expert safari graphic design and travel copywriting experience to create eye-catching company papers that fit your brand, essence and aesthetic.
landing pages
Copy and content that converts visitors into paying guests and customers. Built campaign-specific for PPC, social ads and newsletter campaigns.
info papers
Copy and design of company papers, both client and agent facing, that provide descriptive content, detail and important information about their upcoming stay.
email marketing
Full scale email marketing and newsletter campaigns, from design, lead generation, dissemination and ongoing management.
ITINERARIES
Engaging copy written to sell your safari and travel itineraries to direct customers as well as agents.
destinations
Attention-grabbing descriptions of the destinations your travel brand or tourism operation offers.
brochures
Beautiful and informative content displayed intuitively in brochures, magazines, and coffee table books.