ppc advertising, google ads, and paid search for travel, safari and tourism clients.
paid advertising and ppc marketing management
PAY PER CLICK MANAGEMENT
| as a top digital agency we provide specialist travel PPC advertising for hotels, lodges and safari operators throughout Africa + beyond |
PAY PER CLICK
You have a great website, a solid ongoing SEO strategy, and your social accounts have good engagement rates. Customers are finding their way to you, but it’s just not enough and you want to take it up a level.
This is where paid advertising fills the gap – and quickly. Paid search marketing is a quick and controllable strategy to get your safari lodge, hotel or travel brand found online – now!
Strategic and successful PPC advertising takes time and expertise. It is an extremely data-driven practice that most business owners simply do not have the bandwidth or time to do properly. Let our experienced team with a long-serving background in the travel and tourism industry, handle your PPC and deliver the results you need AND within your set budget.
ADVANTAGES OF PPC
- NEAR-IMMEDIATE RESULTS
- QUICK MARKET ENTRY
- AUDIENCE TARGETING
- STRAIGHTFORWARD DATA
- EASILY MEASURABLE ROI
- HELPS ACHIEVE END-GOALS
ppc ads can boost brand awareness by 80%.
EXTEND YOUR REACH.
With the right PPC agency. Pay per click advertising (PPC) is ranked one of the top 3 best channels for high-volume leads, just behind on-page conversions (SEO) and email marketing.
Google Ads (and Bing Ads) are where a company or local business bids for a position in the paid search results. These results are intricately dependent upon the quality of keywords on your website (hello, SEO!), the relevancy and detail of your ads to match those keywords, the amount you are budgeting, and the competition in your industry. It can be a complicated interface to try and tackle on your own.
But we’re here to help, and through our PPC packages for your safari lodge, wine estate, boutique hotel or island getaway, we can direct high-value leads to your website through a dedicated PPC strategy.
AND BOOST YOUR DIRECT BOOKINGS + SALES.
PPC converts 50% better than organic search results.
POWERFUL TARGETING CAPABILITIES
We’ll create, manage and continuously optimize and update your adverts on Google (and Bing if you choose). Your ads are targeted to people actively searching for a holiday. They are in the research and booking phase and are looking for your safari lodge, hotel or destination activity.
Get seen by the right people at the right time, with highly-targeted PPC ads. With PPC advertising, we can target by location, demographics, behavior, searcher intent and more.
This means high-value leads that are far more likely to convert into paying customers or guests.
TO REACH YOUR IDEAL AUDIENCE NOW!
The average ROI for Google Ads is 200%.
BUDGET CONTROL + HIGH-LEVEL CUSTOMIZATION.
The right PPC or Google Ads management agency will get you results and improve your return on investment.
The great thing about PPC is that you aren’t charged for impressions (i.e how many times your ad is shown to prospective customers) but rather you only pay when someone clicks on your ad. Which makes the best PPC strategy a very cost-effective way to advertise. Whereas with most social advertising (except Facebook PPC) where you pay simply for impressions, and ad money can run out very quickly with very little ROI.
FOR MEASURABLE + INFORMED RESULTS.
PPC SERVICES
- CAMPAIGN STRATEGY + MANAGEMENT
- PLANNING + GOAL SETTING
- COMPETITOR + INDUSTRY RESEARCH
- KEYWORD SELECTION + OPTIMIZATION
- AUDIENCE TARGETING + REMARKETING
- FOCUSED AD COPY
- BID MANAGEMENT
- LOCATION-SPECIFIC ADS
- WEEKLY, BIWEEKLY OR MONTHLY REPORTING
OUR PPC PACKAGES
Each of our Pay Per Click advertising packages include the above listed services, just in different strengths. The levels below are based on your monthly ad budget maximum and coincide with the most effective number of campaigns and ad groups.
If you want a custom quote for your specific PPC marketing needs, fill out the contact form below and we’ll create a plan perfectly suited to your business.
COMMON PACKAGE ADD-ONS
- LANDING PAGES
Get custom landing pages built and employ A/B testing for your paid advertising campaigns, to ensure clicks are turned into conversions. This is especially useful for specific deals, sales and seasonal content.
from $350 per page
- SOCIAL ADVERTISING
Social media advertising is a whole different beast to search engine PPC, but we know what we’re doing here too. You can order this service on it’s own or as part of a larger paid marketing strategy.