travel SEO for hotels, lodges and safaris
SEARCH ENGINE OPTIMIZATION
| as a top digital agency we provide specialist travel SEO for hotels, lodges and safari operators throughout Africa + beyond |
SEO MARKETING.
Search Engine Optimization or SEO, are strategies and processes put in place to increase your website’s visibility and position in search results on search engines like Google and Bing. When done well and consistently managed, the traffic generated to your hotel website or safari lodge website will increase – and so then will your bookings. SEO marketing is the best organic strategy a travel brand, hotel or safari lodge has at its disposal. Hire the right SEO company and you’ll see the right results.
SEO drives 1000%+ more traffic than organic social media.
INCREASED WEBSITE TRAFFIC + VISIBILITY
When was the last time you went past page 4 on your Google search?
If your website doesn’t appear on the first few pages of a relevant search, you’re missing out on potential guests and customers. People love to save photos on Instagram and Pinterest of beautiful hotels and lodges, but when they are serious about booking, they take to Search Engines like Google and Bing to find their next vacation spot and accommodation.
Travel SEO for your hotel or lodge, will lead to better visibility on Google which means more of your target audience will find you and head to your website, increasing your website traffic. More relevant visitors to your website result in more direct bookings . . . and more so if you have a high-converting hotel website design or safari lodge site from us!
= MORE DIRECT BOOKINGS.
SEO SERVICES
- OPTIMIZE WEBSITE CODE + SPEED
- RESEARCH BEST KEYWORDS FOR *YOUR BUSINESS* TO SUCCEED
- CONTENT + COPY EDITING FOR SEO AND KEYWORDS
- SITEMAP + SEARCH CONSOLE SUBMISSIONS AND MANAGEMENT
- BUILD IN HIGH-QUALITY LINKS + BLOG CONTENT
- IMAGE SELECTION + OPTIMIZATION
- LINKING + OPTIMIZING SOCIAL PLATFORMS
- MONTHLY REPORTS + ONGOING MANAGEMENT
We have over 10 years experience in high-level website design, SEO and Paid Marketing (PPC) as services that complement each other when combined correctly in a full-scale digital strategy.
The Wild Co is your go-to SEO company for lodges, hotels and travel brands.
IMPROVE YOUR WEBSITE ROI.
If your ideal guests and customers can’t find you, how will you generate bookings and sales? A high-quality website (we can help here too) with converting content and well-researched and managed SEO, will pay for itself over and over again with the increase in website traffic (both in quantity and quality) and direct bookings. A good SEO strategy will increase leads and sales, deliver long lasting and sustainable results, and improve brand credibility.
Search engine optimization reduces customer acquisition costs and increases the lifetime value of those customers.
YOUR CUSTOMERS ARE ONLINE + LOOKING FOR YOU.
A successful Search Engine Marketing strategy isn’t just about throwing in keywords and phrases. Google knows if you’re only doing the bare minimum and often they will penalize your results for it. Want to deep dive into the inner workings of SEO? Head on over to this article to expand your understanding.
The right strategy includes several components. Thoughtfully crated content, through on-page copy and calls to action, a helpful and informative blogging strategy that is engaging and shareable, powerful link building strategies, and well-managed paid search campaigns (PPC and Google Ads). Each of these areas complement one another and their results inform how to manage and change each other for the best return on your investment.
AND WE'LL HELP THEM FIND YOU.
Our focused SEO strategies drive targeted traffic to your business, bringing you qualified leads and ultimately an increase in bookings and sales.
We take the time to understand you and your business. The who, the what and the why. To then figure out the how.
We look at how your business operates, what it’s doing well and what needs improvement, and specific business goals to then provide high-level sustainable solutions. And we can audit your entire digital presence (not just SEO) and provide a tailored online marketing strategy to help you reach your goals.
And we rely on multiple sources and layers of data collection and analysis to guide our strategies and critically inform ongoing changes, updates and management. Your SEO strategy should be a constantly evolving, living mechanism – in order to reap the ultimate monetary benefits.
Google uses over 200 factors in their algorithm for ranking websites. . .
don’t tackle SEO on your own!
travelers are online all the time, researching their next holiday. let's make sure they can find their dream destination or activity - let's make sure they find your business.
OUR INTRODUCTORY SEO PACKAGES
Let’s get your SEO journey off to the right start with these incredible-value travel SEO packages perfect for the business that is new to search engine marketing and needs the right help, at a price point they can afford.
If you’re after a more intense SEO strategy, fill out the form at the bottom and we’ll put together a custom package perfectly tailored to your business’s unique needs.
“…in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”
CONTENT MARKETING IS BEST-PRACTICE SEO.
SEO isn’t just researching the right keywords and phrases, putting them into your website copy and hoping for the best. The best travel SEO for the success of your hotel, lodge or safari business is through the value you offer to website visitors via strategies called ‘content marketing’.
Content marketing for SEO includes constantly evolving on-page SEO of current website pages, AND it should include consistent blogging of evergreen and shareable content that is helpful, engaging and relevant to your website visitors. The right content breeds credibility and trust amongst your visitors and turns them into paying (and often return) clients. Successful content marketing strategies also include an email marketing (or newsletter) plan deployed with the right copy, content and at the right time.
Read more about how content marketing is a non-negotiable in today’s digital marketing landscape.
Go further and get more immediate results and bookings by adding on a PPC (Pay Per Click Advertising) Google Ads and Bing Ads plan. Click here to view our affordable PPC packages and get up to 10% off when you combine either a website design or SEO plan with us.
client travel seo success
1 MONTH AFTER WORK
total # of website visits
+ 1,122%
organic search traffic
+ 1,610%
6 MONTHS AFTER WORK
total # of website visits
+ 2,806%
organic search traffic
+ 5,802%
keywords+phrases
‘horseback safari south africa’
clicks +72%
impressions +78%
‘horse riding safari south africa’
clicks +60%
impressions +40%
organic search traffic
+35%
pages / session (desktop)
+51%
pages / session (mobile)
+181%